We truly flied over houses

beyond gates, gardens and streets

Then we glided over valleys in bloom

where grapes embrace olive trees.

Fabrizio de Andre’

Geniuslooci is about finding simplicity and beauty across this incredible place called Tuscany.

The name of my project GENIUSLOOCI is inspired to the Etruscan and Roman idea called Genius Loci (Latin), derived from an ancient belief that particular bits of the world are occupied by kind of spirits.

I like this concept so much, because I’ve always been attracted by the unique, distinctive and cherished aspects of place.

My name is Marco. I was born in 1982 not far from Venice. In 2003 I moved to Florence for studying history of art at University. I fell in love with Florence and Tuscany and since then I’ve been living here. Four years in downtown, in the beautiful quarter called San Frediano, and then on the hills around the city, between vineyards, cypress trees and olive groves.

Here I lived and worked in a few farms, in close contact with trees, animals, natural factors and local people, where I learned to really understand what in my opinion create the magic of this place.

At the same time I used to collaborate with some artists for a project of contemporary environmental art in the forests of Tuscany.

Then, life led me to work a few years with a troupe based in Florence and focused on contemporary and social oriented theatre.

Before becoming a guide I approached the world of tourism by working in the hospitality world, in Florence first and then in the Chianti region.

I love traditional food and red wines. I cook everyday for my family and when I find a free moment I get for a walk into the forests of Tuscany (yes, we have a lot of forests!)

I lllove! Art and history – from the ancient Etruscans to the contemporary era – , I go crazy for the old tabernacles and dry-stone walls that I find in the countryside. Yes, I’m quite wacky.

I graduated in disciplines of art, music and entertainment at Florence University.
I’m a licensed Tour Guide and Tour Leader.

People said about me:



If you are unable to find the truth right where you are, where else do you expect to find it?


A selection of feedbacks from the web:

We booked a private tour for two hours. On forehand he asked us about our interests and made a completely personalized plan for us. Marco was the nicest tour guide we ever had. He is a great story teller. You can feel his passion and fascination for the city in every part of the tour. Highly recommended! Thank you Marco!

Anna – Holland

My husband and I had such a great time with Marco last night! Leisurely strolling through the heart of Florence at night (19:00-21:00) with virtually NO crowds we were treated to fascinating stories about history, art, architectural styles, and local lore. He took us to “The” spot for gelato (SO good), showed us where the locals dined (always the best places), and ended our walk with a fun stop at an outdoor bar introducing us to my new favorite drink, a Spritz! 😉 Marco is so friendly, accommodating, and KNOWLEDGEABLE – I can’t recommend him highly enough! We wanted very much to take another tour with him before our vacation ended but, sadly he was already completely booked. I guess we’ll just have to plan another trip to Florence…

Lisa – US

e arrived in Florence late afternoon and decided to do an evening walk tour with Marco and it could not have been more perfect. As it was our first time visiting, Marco’s knowledge of the city, history, art, and the tuscan countryside was perfect for introducing us for our stay in Florence. He explained not only the major historical references, places, and art in the city, but told us the stories in such a memorable way that we will remember it. He also added a nice tour of the hidden or less known parts of the city, taking us to the best and first gelato shop, giving us the 411 on the local eateries and local favorites. He was so accommodating to all our requests and was such a pleasure. We ended the night at a cool spot for a nice drink to end the night. We highly recommend Marco for this tour!

Helen – Australia

Well where to start! This was a perfect day from start to finish. We found the pick up point easily and just as we arrived, so did Marco. His easy manner made him a pleasure to be around and his knowledge about wine and history in general was outstanding. The wineries were welcoming and as we were the only guests, made us feel special. This is an absolute must if you have a whole day to spare and you love wine.

Jo – US

The journey that Marco took us on was the most beautiful and culturally enriching experiences of my life. We met at the train station in Firenze, and began our adventure at Piazzale Michelangelo. The terrace offers the most breathtaking view of Firenze, as it overlooks the entire city. It is difficult to really process the magnitude of the view laid out before you, with domes, gardens, bridges and rolling hills as far as the eye can see. It is truly awe inspiring. From there, we ventured to a small town called Impruneta that is famous for terra cotta. We had the opportunity to get an inside look at an artisan terra cotta workshop and watch masters create beautiful custom planters and tiles with minimal tools. The talent of the sculptors was second to none, and it was absolutely fascinating to watch them work and listen to them talk about the craft they’ve spent much of their lives mastering. We then moved on through the beautiful hills of the Chianti region to a very small artisan vineyard called Le Masse Di Lamole; the wonderful and kind owners took the time from their busy schedule to welcome us and show us around the most important parts of their operation. They were lovely, welcoming, kind and humble people that were very passionate about their craft. To end our tour of their operation, they offered us a tasting of several wines from their selection. Every wine we tried was amazing and I left with three bottles that I’m afraid to open because I might never get to taste them again when they’re gone. Marco then brought us back down from the hills to a very charming small town called Greve. Wow. Everything about this town made me want to move in. The local butcher shop we had lunch at was fantastic and we absolutely gorged ourselves on decadent charcuterie boards. We then browsed around the small town square that was full of artisan craft shops and friendly locals and enjoyed coffee and gelato. Before we left town, Marco brought us to an awesome wine bar where we tasted fine wines to our heart’s delight. Our final stop was in a tiny medieval village called Montefioralle. It was like something from a fantasy novel, with ancient walls incorporated into the castle keep-like village. The experience was beautiful, surreal and moving, something I will never forget. Throughout the entire adventure, Marco captivated us with a deep and passionate knowledge of history and culture of the places we visited. He was personable, kind, wise and he certainly knows how to lead a life-changing adventure. This experience is enriching, impactful and, dare I say, life changing. I left with a new perspective on life, and rich with the knowledge and experience that Marco provided and facilitated. Do not pass up this opportunity, I promise it will be everything you hoped and dreamed for. Thank you, Marco!

Kelly – US

Our day touring Chianti with Marco was one of the best days of our trip. Marco was a knowledgeable and wonderful host and tailored the tour to our needs. He picked us up and dropped us off at or B&B in Greve. He took us to 2 very different wineries in Chianti Classico, which were both excellent. And we visited an Enoteca in Greve and had many small tastings. We also had a small meat and cheese board at the butcher in Greve. I would highly recommend spending a day in Chianti Classico with Marco as your guide.

Jonathan – US

Our day with Marco has been nothing less but wonderful in every aspect. He took us to truly authentic, off the beaten path places, he customized the itinerary to include all the things we wanted to see, and most importantly, he was an outstanding guide for the whole day. As a matter of fact, we didn’t feel as if he was our “guide”, but a local friend instead, who knew all the little gems that we shouldn’t miss. His knowledge and passion about Tuscany is obvious and he has a great talent in storytelling. All in all, this was one of the highlights of our honeymoon to Italy and we will, of course, recommend it to all our friends. Thank you so much Marco, for this wonderful day!

Anna – Greece

He not only was vere knowledgeable of the history of these towns but also had unique understanding of the foods, different regional customs and of Tuscany in general. We have been touring Italy for many years and I have to say, that Marco was the best and most knowledge Guide that we have had.

Dan – US

Marco was excellent, with his best attribute being adaptable to requirement to our requirements. He has understood the pulse of Florence and is charming.

Sharang – India

What an amazing day Marco gave us.. He picked us up at our hotel as we weren’t near the meeting point. His knowledge about every part of the day was incredible.. from the Terracotta Factory to the Monastery and everything in between. Everywhere we went we were welcomed and it was obvious that Marco is loved. The winery he took us to was at the very top of a mountain with the most incredible view and the ladies were just lovely. I cannot recommend Marco highly enough…

Helen – UK

Je recommande tout particulièrement MARCO, pour vous aider à organiser, visiter, profiter de cours de cuisine toscane avec stéfania, et j’en passe, petit plus il parle Français,anglais.

Jean – France

I would recommend Marco to anyone visiting the region who is looking to have deep and meaningful experience, and we hope to visit him again!

Chris – US

You are steeped in history as you stay there and walk the grounds. If it is your fist time there, I highly recommend the tour guide Marco.

Carol – US

Marco, our guide for our one-day tour in the nearby areas, was exceptional and very knowledgeable about the area and its history.

Edward – Scotland

Marco, […] was great with his in depth knowledge of the surrounding areas. He took us to a fabulous family owned winery in the Chianti hills.

Sandra – US

Marco est passionné de son travail, et ceci se ressent dans toutes ses explications que ce soit dans les monuments de Florence ou devant le restaurant typiquement florentin qu’il a choisi pour nous. L’après midi a été consacré à la découverte de “Florence secrète” – un moment fabuleux et rempli de toutes sortes de “secrets” qu’on n’aurait pas vu tous seuls.

Jessica – France

We had no idea that the Chianti region could be so beautiful! Marco was a Local Guide Unique for knowledge, friendliness and competence!

Giovanna – Italy

With a degree in art history and a passion for Tuscany, Marco was the ideal tour guide and the highlight of my stay in Tuscany.

Sharon – US

During our stay we took a half day tour with Marco. It was perfectly paced (neither of us are fast walkers) and I can highly recommend this to anyone thinking of visiting Tuscany. Afterwards Marco took us to a hilltop restaurant which had breathtaking views of the Chianti vineyards.

Martin – Norway

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